Friday 17 February 2012

Aperture - Rathbone Place W1

Ah Fitzrovia, my beloved Fitzrovia - one of my favourite London neighbourhoods and luckily also where I work, so I get to hang out there at least 5 days a week.  I used to think of Rathbone Place as my quickest route from Charlotte Street and also as the location of the Jerusalem bar which was a bit of a dot-com/Millennium hangout.  The huge Royal Mail delivery & distribution centre dominates the western side of the street - but not for long as Royal Mail has sold it off and the last I heard it was going to be a major development called Newman Place (as the building runs through to Newman St).  Over the last couple of years Rathbone Place has definitely poshed up - but in a good way.  Tapped & Packed brought top quality caffeinated beverages in April 2010 and since then we have seen the opening of  a Lazarides gallery, Byron Burgers (in the old Black Horse pub) and East Street, a vast pan Asian eatery (which I must say is a tad style over substance).  Whilst some may see the last two openings as a sign that Rathbone Place is getting bland and chainy - be heartened by the opening this week of the second Aperture shop - what a gem.  Selling beautiful old cameras (lots of Leicas that I covet like anything) and developing film, this beautifully set out and peaceful shop also has a charming tea area at the back where you can discuss white balance and focal length with your fellow camera-geeks.  The original shop is in Museum St (in my other equal favourite London area, Bloomsbury) and I love the fact that such a unique, specialised shop has chosen to open an outpost in Fitzrovia.  If you are in the market for a classic camera, or you want some film developed or indeed if you just want to relax over a cuppa - be sure to go and visit Aperture.

4 comments:

  1. Ah, had been wondering what 'Aperture' was when the shop which was there before closed and they put up their 'opening soon' signs. Will have to go and check it out....

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  2. It's such a lovely shop - and ultimate camera porn! I'm saving for a Leica...

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  3. Agree with you about Bar Italia (yr Mearde St post) but also a lovely little Deli in Fitzrovia, tiny but nice coffee and epic Portugeuse custard tarts! Salumeria Dino in Charlotte Place, a little gennel just off Goodge Street.

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  4. Hi Adelai - I am fond of a Portugese custard tart (or 3)! I know Charlotte Place - I usually head straight to Lantana but I do know that deli - I'll make sure to check it out.

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