More Georgian Soho W1

Readers of this blog know my obsession with Georgian Soho - wandering down Broadwick, Dean, Meard, Greek, Frith or Wardour Streets I am always struck at how well preserved the buildings of that period are.  As well as the typical flat fronted houses, there are some other fantastic decorative reminders of times past - this original shop-front is right on my doorstep and has just recently been  restored.  Operating now as a newsagent - I would love to know more about this building and what sort of shop it was when it was built - so if anyone knows the history please fill me in.